Last month, we came together with established retail brand Concepts to curate a launch event, celebrating the commencement of Concepts carrying Brigade in their brick and mortar NYC storefront.

The event we held together on October 21st not only celebrated this, but also our eight year anniversary as a brand, with a DJ Set from our friend ISAACLIKES and a performance (on his own birthday, nonetheless) from Wiki and Subjxct 5. Also featured was an art installation from our close friends, Skam and Phaser, two rising New York graffiti icons and the release of our Fall 2022 collection, one week early–as well as Core Logo Tee, that was exclusive to Concepts NYC.

The idea was to have a good time first and foremost, but also get everyone together in one physical space who have been responsible for this joining of brands to even happen. Having so many people we look up to, and friends & family in one spot, at one time made for one of the biggest nights of the year.

The event itself was the largest recorded attendance for any event ever held at Concepts NY, as well as the largest recorded day of sales in the Concepts NYC store history. We came to make some noise.

After seeing how strong the “Brigade” is from the success of the event, Concepts decided they will also be stocking Brigade USA in their flagship Boston location as well, beginning with our Winter 22 collection (more info soon…)

As we continue to grow as a brand, it’s moments like these–moments in time, memories with the ones who helped us get here–that we cherish the most. Salute to Concepts’ in house photographer, Takuya, for capturing these photos